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History, Values and Culture
Initial has provided full washroom and hygiene services since the 1967 and in that time have built many long-term relationships with our customers thanks to our commitment to service excellence.
History
Initial began as a towel rental service, trading in England in 1903 when Mr A.P.Bigelow saw a gap in the market. His unique offering included providing each customer with their initials embroidered on their towels – and hence the Initial Towel Supply Company was started. Over the years the business expanded and developed globally. In 1996 it was acquired by the Rentokil group and renamed Rentokil Initial. Rentokil added international know-how and business acumen to the group’s operations, and the two businesses still trade separately under the Rentokil and Initial brand names.
Values and Culture
Initial is based upon a decentralised structure backed by a strong operations team at local level. We believe in streamlining management and investing in recruitment, training and technology. Empowering our employees through development programmes helps you always receive the best customer service. All our employees follow our 'Code of Ethics' and we also subscribe to 'Employment Good Practice' guidelines. For you this means:
- A ‘customer-first’ philosophy.
- A service provider who proactively cares for the environment.
- A direct and transparent way of dealing with all customers and staff
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